Hundreds of Keesler Federal Credit Union members are celebrating unexpected financial relief this week after learning they were selected to receive the cash equivalent of up to six months of auto loan payments through the credit union’s $1 Million Live Your Way Auto Debt Eraser member giveback program.
All 376 winners received notice by email, and Keesler Federal Board Chairman Jim Hollingsworth personally called many of them Monday to share the news. “One of the greatest privileges of serving on Keesler Federal’s Board is seeing firsthand the impact we can make in our members’ lives,” Hollingsworth said.
The auto debt relief program is the second phase of Keesler Federal’s Million Dollar Live Your Way Debt Eraser campaign, which features three separate $1 million debt erasers and is described as the largest member giveback program in the credit union’s history. Winners were selected randomly from a pool of members with existing auto loans who entered the contest, with each winning member receiving the equivalent of six months of remaining auto loan payments, up to a total of $3,000 per member.
The campaign is not yet finished. Later this fall, Keesler Federal is expected to announce the third and final $1 million member giveback, bringing the total value of the 2026 campaign to $3 million returned directly to members.
Established in 1947 in Biloxi, Mississippi, Keesler Federal is the largest credit union headquartered in the state, with more than 400,000 members and $5 billion in assets. The not-for-profit cooperative, which was named one of the best credit unions in America in 2026, operates more than 50 branches across Louisiana, Mississippi, Alabama and the United Kingdom, including locations serving the South Alabama region.