Orange Beach Visitor Stop Gets New Look as Alabama’s Beaches Welcome Center

ORANGE BEACH, Ala. — Travelers heading down Perdido Beach Boulevard will notice a fresh face on a familiar stop. The visitor center at 23685 Perdido Beach Blvd. now carries the name Alabama’s Beaches Welcome Center, and new roadside signs have gone up to match, along with a colorful mural designed for vacation photos.

What Changed at the Alabama’s Beaches Welcome Center

The update comes from Gulf Shores & Orange Beach Tourism, which markets the area under its destination brand, Alabama’s Beaches. The tourism organization replaced the roadside signage to reflect both the center’s new name and the friendly character of Pleasure Island, the stretch of coast south of the Intracoastal Waterway that is home to Gulf Shores and Orange Beach.

The changes include:

• A new name: The facility is now known as the Alabama’s Beaches Welcome Center.
• Updated roadside signs: New signage reflects the refreshed name and the brand’s look.
• A photo-ready mural: Fresh artwork now covers the north side of the building, giving visitors a spot to snap pictures.

Together, the new name and signs are meant to carry the refreshed identity of Alabama’s Beaches to the first place many visitors stop.

Same Mission, New Look

While the exterior has changed, the purpose of the center has not. It has long served as a go-to resource for visitors exploring Gulf Shores, Orange Beach and Fort Morgan, and its knowledgeable staff remains focused on offering a friendly, informative first stop for people arriving on the coast.

Tourism officials noted that the welcome center is frequently one of the earliest places visitors connect with the destination, and they said they want that first impression to reflect the warmth and hospitality that set Alabama’s Beaches apart.

Hours and Location

The Alabama’s Beaches Welcome Center is open daily from 9 a.m. to 5 p.m. at 23685 Perdido Beach Blvd. in Orange Beach. Perdido Beach Boulevard, also known as Alabama State Route 182, is the main beachfront road running through Orange Beach toward Gulf Shores.

Visitors can stop in for help planning their stay, whether they are looking for things to do on the water, places to eat, attractions or directions around the island and the Fort Morgan peninsula.

Why a Welcome Center Matters to the Coast

Tourism is one of the biggest drivers of the economy in coastal Baldwin County, drawing millions of visitors to the white-sand beaches of Gulf Shores and Orange Beach each year. A staffed welcome center gives those guests a reliable place to get local advice, and a well-marked, attractive building makes it easier to find. The new mural also gives travelers one more reason to pull over, take a photo and share their trip.

More travel planning information is available from Alabama’s Beaches, the official visitor site for Gulf Shores and Orange Beach.

For more coastal news, visit our Orange Beach and Tourism sections.