JESCO Construction Crews Wear Pink Hard Hats for Breast Cancer Awareness in Downtown Mobile
JESCO construction crews donned pink hard hats reading Save Second Base in Downtown Mobile to raise breast cancer awareness during October closing.
Downtown Mobile took on a slightly brighter hue as JESCO construction crews working on the BattleHouse Parking Deck and the Van Antwerp Building appeared in hot pink hard hats and shirts emblazoned with the message Save Second Base.
JESCO Project Manager Melissa Horton said the company wanted to make a visual impact statement given the high volume of employees currently deployed in the downtown area. The campaign was timed to coincide with the close of Breast Cancer Awareness Month, with JESCO participating across all its locations statewide.
“Because we are a male dominated industry, we hope that this day will remind our guys to go home and start the conversation with their wives, daughters, sisters, and mothers. Have you had your annual mammogram?” Horton said.
Free Mammograms Available Locally
JESCO partnered with the American Cancer Society, which is making free clinical mammograms available through a mobile unit positioned at various Walmart locations in the area through the end of October. Upcoming screening dates include October 23 at the Hillcrest and Cottage Hill location, October 24 at the Neighborhood Walmart on Airport Boulevard, and October 27 at the Dauphin Street beltline Walmart.
According to the American Cancer Society, the organization plans to have mobile screening units in place throughout Mobile and Baldwin County by 2015, expanding access to early detection across the region.
JESCO employees across the state wore their pink attire on the same day, with crews spotted from Montgomery to Mobile. The effort aimed to remind the community that breast health monitoring should continue year-round, not just during October.
Screening Guidelines
Under the American Cancer Society’s current screening guidelines, women at average risk of breast cancer have the option to begin yearly mammograms at age 40, should start annual screening by 45, and may switch to screening every two years at 55 while in good health. Women at higher risk because of family history, genetic factors or other conditions are advised to talk with a doctor about starting earlier.
