A storefront display in Lower Downtown Mobile stopped passersby last month during ArtWalk, and for good reason. Kevin D’Amico’s teaser installation for his upcoming solo show drew crowds who photographed the vignette for hours.
The piece featured a striking arrangement of yellow, black, and white IKEA furniture, a printed image of a mysterious circular trademarked logo, and a darkened photograph of a woman with yellow skin and bright pink eyes. Cold, white, dramatic lighting completed the scene, beneath a vinyl banner reading “Perfection in Lemon.”
A Lifestyle Brand Disguised as Fine Art
This Friday, September 11, D’Amico will launch his solo show at the Mobile Arts Council and, with it, his lifestyle brand, Zero Degree. The fine art collective was co-founded by Kevin and Taylor D’Amico and is intentionally styled like a lifestyle brand that darkly glamorizes cultural homogenization.
The full mission will be explained inside the gallery alongside the original storefront vignette, digital prints, photographs, and electronic music. The lighting will remain cold, white, and dramatic, and the model from the storefront display will be present, silently interacting with spectators.