Baldwin County’s rodeo season kicks off next week when the Jennifer Claire Moore Foundation brings its 28th annual professional rodeo to the Robertsdale Arena. The three-night event, scheduled for Aug. 6 through Aug. 8, pairs high-energy bull riding with a family-friendly atmosphere while raising money for youth mental health programs across the county.
The rodeo will be held at the Robertsdale Arena, located at 19477 Fairground Road, a longtime gathering spot for agricultural and community events in south Baldwin County. Organizers say the arena setting gives the rodeo an authentic, small-town feel that has helped the event grow into one of the region’s most anticipated summer traditions.
What to Expect Each Night
Each evening of the rodeo follows the same schedule. Gates open at 5 p.m., giving families plenty of time to find seating, visit vendors, and settle in before the action begins. At 5:30 p.m., the kids’ corral opens, offering younger attendees a chance to get up close with the rodeo experience in a supervised, low-key setting.
The marquee event, professional rodeo competition, begins at 7:30 p.m. each night. Riders competing come from the Professional Cowboy Association and are considered among the top competitors in the sport, taking on bull riding and other classic rodeo events. A rodeo clown will also be on hand throughout the weekend, providing comic relief between rounds and helping keep both riders and the crowd entertained and safe.
Calf Scramble Gives Kids a Starring Role
One of the rodeo’s most popular traditions returns again this year: the calf scramble. Children ages 6 to 12 are invited to take part, chasing down calves in the arena for a chance to win prizes. The activity has long been a crowd favorite, giving young attendees a hands-on taste of rodeo life and a memory to talk about long after the gates close.
Supporting Youth Mental Health in Baldwin County
Beyond the entertainment, the rodeo serves a deeper purpose. Proceeds from ticket sales go directly toward the Jennifer Claire Moore Foundation’s mental health and resiliency programs for young people in Baldwin County. Those programs include Peer Helpers PLUS, which trains students to support classmates facing emotional or mental health struggles, and Youth Mental Health First Aid, a course that teaches adults who work with young people how to recognize the signs of a developing mental health issue and respond appropriately.
The foundation was established in memory of Jennifer Claire Moore and has spent nearly three decades working to expand access to mental health resources for children and teenagers throughout the region. Community fundraisers like the rodeo have become a cornerstone of that mission, allowing the organization to fund programming in local schools without relying solely on grants or state funding.
Tickets and Admission
Tickets are priced at $18 for adults and $15 for children ages 3 to 12. Kids age 3 and under are admitted free of charge. Those looking to save a little money can purchase single tickets online using the promo code HOPE2026 to knock $1 off the price per ticket.
Organizers encourage attendees to arrive early, especially on weekend nights, as parking and seating can fill up quickly once gates open. Those with questions about tickets, group rates, or the foundation’s broader work can call 251-971-3633 for more information.
A Baldwin County Tradition Nearly Three Decades Strong
Now in its 28th year, the Jennifer Claire Moore Foundation Professional Rodeo has become a fixture of the local summer calendar, drawing families from Robertsdale, Bay Minette, Foley, Daphne and surrounding Baldwin County communities. For many residents, the event doubles as both entertainment and a chance to give back, combining the thrill of professional rodeo with a cause that directly benefits the county’s youth.
With three nights of competition, a dedicated kids’ program, and proceeds funneled straight into local mental health initiatives, the rodeo continues to demonstrate how a single community event can entertain thousands while making a lasting difference for young people across the region.